A digital presence can maximize marketing outcomes, but without actual sales from digital marketing activities, your CEO is going to less-than-thrilled. That’s why lead-to-customer conversion must be a top priority for your organization. In fact, 74% of marketing and sales teams focus most of their marketing efforts on converting leads into customers, according to HubSpot’s State of Inbound 2016 report. Check-out our six main findings on lead-to-customer conversion from this informative report.
Some marketing tactics perform better than others do. During the past several years, HubSpot surveyed thousands of small and mid-sized business professionals to find out the state of inbound marketing and sales. This year, the organization’s State of Inbound 2016 report discovered – yet again – that outbound marketing tactics are the most overrated. See what’s in and what’s out. We, also, share tips on how to fix the top four!
Fake news may be on the outs, but B.S. continues with reckless abandon. So before you pick up another shovel, scrub all your future blog and social media posts with this three-part test.
If you are in the business of consulting, working with good clients is imperative. Consulting is so high touch, clients can, literally, make or break you. In order to have good clients, however, you first have to have good leads. But finding good leads can be difficult at times. Here are a few tips to help you target ideal leads…
The goal of all business owners is to essentially create either a product or service to sell to a growing client and customer base with the hopes of turning a profit and expanding geographically, through the employee base, or otherwise. Now, there are many different barriers-to-entry precluding the way to becoming a successful business. Most businesses will have to learn to face competition, unless they have an extremely niche profession like a “Steel Drum Tuner” or “Olympic Curling Coach”. Learn the basics of the Unique Selling Proposition and how it can help separate you from your competitors — Jaime Nacach shares three examples you have to read.
Today, customers’ relationships with brands have evolved. This isn’t about companies talking at them – it’s a dialogue between buyer and seller. The conversation is taking place online, be it on websites or social media platforms, and is taking place in real time, with customers all over the world. And every brand now has as it’s pet, the content monster. John Sutton breaks-down how you go about satisfying the cravings of this hungry beast.
Prospecting is a changing area in sales. Sales representatives can no longer rely on cold calls, door-to-door sales, and their knowledge of features to close a deal. Instead, they must work closely with marketers, parse data, and use advanced communication skills to build relationships with qualified leads. From HubSpot’s State of Inbound 2016 report, we share 5 actionable tips for overcoming prospecting challenges so you can win more business!
During the last couple of years, we’ve seen a huge increase in UX practices (UX – User eXperience), user journeys, visual style guides and interactive design patterns — these all help to improve a customer’s online experience and, ultimately, help to improve engagement. See how Failure Mapping can impact your UI/UX practices… as well as have a huge impact on CRO.
There’s been a lot of finger-pointing on both sides of the political aisle since Donald Trump became our President-Elect. But as a marketer, I’m more focused on one aspect that hasn’t received the attention it deserves – voter turnout. There are several lessons here; ones that transcend political party affiliations. So, as marketers, let us all take a deep breath and consider these four lessons…
Attending Inbound 2016 was one of this year’s highlights for me, for sure. Of course, I couldn’t miss Gary V’s kick-off keynote. As usual, Gary delivered the goods. If you didn’t attend Inbound 2016 or you attended, but you missed Gary’s keynote, take some time out of your day and watch this! WARNING: In true Gary fashion, you’ll hear plenty of F-bombs, including, but not limited to the word “f#(kface.” True story.