Whether they like it or not, marketing and sales teams must work together to support the bottomline of their company. An effective way to break down silos between marketing and sales and improve ROI is by creating a service level agreement. SLAs commonly support vendor relationships, but they can enhance in-house activities, too. Frank Cowell outlines how to create a SLA and tips for improving marketing and sales collaboration.

David Oates attended the U.S. Defense Information School (DINFOS) in the mid-90s, before the proliferation of social media. There, he received a valuable piece of advice: “Don’t say anything you don’t want running on the front page of the New York Times!”. Over 20 years later, David still follows this advice… Today, he applies it to his social media messaging and he encourages you to do the same!

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Whether it’s being written in-house or by freelance contributors, content creation is the substance of inbound marketing. In 2016, we saw major shifts in who was creating content for inbound marketing. From routine blog posts to value-added white papers, each piece of content can drive traffic to your website and convert leads. Frank Cowell offers important advice for what to consider when you are looking for a content creator and when it can be beneficial to invest in outside help…

Most companies list ‘Organic SEO’ at the top of their priority list for inbound marketing projects. Today, organic SEO matters more than any other marketing activity, because without visibility, brands cannot expect to earn leads and close deals. Improving your organic SEO does not have to be a shot in the dark… Follow Frank Cowell’s actionable, systematic solutions for boosting your organic SEO and gain online visibility.

If you’ve been thinking about rebranding your organization, you’re going to want to read this informative piece from Inside the Elevator contributor and marketing guru, Jaime Nacach. In this piece, Jaime helps you figure out how to choose between a full or partial rebrand. Additionally, Jaime shares a few common situations to help you make the decision.

A digital presence can maximize marketing outcomes, but without actual sales from digital marketing activities, your CEO is going to less-than-thrilled. That’s why lead-to-customer conversion must be a top priority for your organization. In fact, 74% of marketing and sales teams focus most of their marketing efforts on converting leads into customers, according to HubSpot’s State of Inbound 2016 report. Check-out our six main findings on lead-to-customer conversion from this informative report.

Some marketing tactics perform better than others do. During the past several years, HubSpot surveyed thousands of small and mid-sized business professionals to find out the state of inbound marketing and sales. This year, the organization’s State of Inbound 2016 report discovered – yet again – that outbound marketing tactics are the most overrated. See what’s in and what’s out. We, also, share tips on how to fix the top four!