In today’s commoditized world, you have to be willing to spend time developing what your company stands for, meaning your position.
I’m currently attending InfusionCon and came across a great tradeshow marketing idea…
Sometimes the NFL forgets that when you have a business that is fortunate enough that your customers are so much into your product they call themselves ”fans”, you have to cherish that and sometimes let some things slide.
Toyota’s problem right now is an ”image problem” (you can substitute ”image” with ”brand” here) and every brander and marketer knows that the brand perception is absolutely critical to how one describes their experience with the actual product.
Heinz decided they would address a key complaint that had been around for years – people disliked the packaging of the ‘ketchup packets’.
While it’s true that the development of a brand can take lots of money and lots of time, every company, regardless of size, should consider taking up the specific effort of brand-building.