So many businesses overlook the importance of their employees surroundings. Let’s make it important again and get inspired.
Volvo’s going back to safety. Good for them– they owned it for so long and I am sure they can again. But they are also pursuing luxury. Really? Because in my experience, we’re talking about diluting a major brand position now, not strengthening it.
I know this is going to really chafe a lot of my peers but it needs to be said…
In a world where we are all so eager to spread the word, join the conversation and get the celebrity look, it seems a lot easier to lose our grip on the brand message.
In today’s commoditized world it has become increasingly difficult to find that competitive edge. Today, the playing field has been leveled.
Since it’s initial launch in February 2004 Facebook has undergone more than 4 significant face lifts, 3 reconstructive surgeries, a name change, and at least one roll-back to a previous layout (see screenshots)…
When I want to be creative, I can’t. When I least expect it, I am. So–is there a method to the madness? Or is creativity out of my control, leaving me in fear of being out of computer range when lightening strikes?
If we all examine our customer interactions closely, we’re going to find areas where we’re not providing something or not providing it in a way the customer expect.
In today’s commoditized world, you have to be willing to spend time developing what your company stands for, meaning your position.
I’m currently attending InfusionCon and came across a great tradeshow marketing idea…