[VIDEO] Document, Don’t Create

Gary Vaynerchuk — Document, don't create.

A lot of what Gary’s talking about reminds me of how the Kardashians have built their brand — they’re simply showing you their (supposed) raw, everyday life, which is certainly a cornerstone strategy for Gary. It’s leading me to think about how I can “Kardashian the brand” here at Inside the Elevator. Great food for thought in this video!

Inside the Elevator is an authorized Gary Vaynerchuk Distribution Partner.

The Website Lead Generation Playbook from Elevator Agency

About the Author

Frank Cowell

Frank Cowell


Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.

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