Practice for a crisis? It sounds counterintuitive…Yet, practicing for a crisis could mean the difference between a hiccup and a disaster. Amid the recent controversies that have troubled various political and corporate organizations, it is evident a crisis plan is more than a good idea, it’s necessary!

David Oates offers 4 suggestions for crisis practice… Will you be ready if a crisis hits?

David Oates attended the U.S. Defense Information School (DINFOS) in the mid-90s, before the proliferation of social media. There, he received a valuable piece of advice: “Don’t say anything you don’t want running on the front page of the New York Times!”. Over 20 years later, David still follows this advice… Today, he applies it to his social media messaging and he encourages you to do the same!

It’s been entertaining from a PR standpoint to watch both the Republican and Democratic National Conventions, but not for the rhetoric. Instead, I’ve been fascinated about how both camps have responded when the other stumbled. They have been excellent examples of what business should and – more important – should NOT do when a competitor gets embroiled in a controversy.