As a PR person, I’ve had numerous instances where we’ve had a good, newsworthy event in the pipeline, […]
Practice for a crisis? It sounds counterintuitive…Yet, practicing for a crisis could mean the difference between a hiccup and a disaster. Amid the recent controversies that have troubled various political and corporate organizations, it is evident a crisis plan is more than a good idea, it’s necessary!
David Oates offers 4 suggestions for crisis practice… Will you be ready if a crisis hits?
A crisis pr situation strikes. What do you do? Typically, the first thing you’ll want to do is take action. David Oates suggests to first stop and breathe, then follow these three recommendations…
David Oates attended the U.S. Defense Information School (DINFOS) in the mid-90s, before the proliferation of social media. There, he received a valuable piece of advice: “Don’t say anything you don’t want running on the front page of the New York Times!”. Over 20 years later, David still follows this advice… Today, he applies it to his social media messaging and he encourages you to do the same!
Holding a press conference to share something newsworthy is a great PR tactic. But before you jump in, you’ll want to make sure you run your idea through The Five Point Press Conference Checklist, courtesy of Inside the Elevator PR guru, David Oates.
It’s been entertaining from a PR standpoint to watch both the Republican and Democratic National Conventions, but not for the rhetoric. Instead, I’ve been fascinated about how both camps have responded when the other stumbled. They have been excellent examples of what business should and – more important – should NOT do when a competitor gets embroiled in a controversy.
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