The goal of all business owners is to essentially create either a product or service to sell to a growing client and customer base with the hopes of turning a profit and expanding geographically, through the employee base, or otherwise. Now, there are many different barriers-to-entry precluding the way to becoming a successful business. Most businesses will have to learn to face competition, unless they have an extremely niche profession like a “Steel Drum Tuner” or “Olympic Curling Coach”. Learn the basics of the Unique Selling Proposition and how it can help separate you from your competitors — Jaime Nacach shares three examples you have to read.

Today, customers’ relationships with brands have evolved. This isn’t about companies talking at them – it’s a dialogue between buyer and seller. The conversation is taking place online, be it on websites or social media platforms, and is taking place in real time, with customers all over the world. And every brand now has as it’s pet, the content monster. John Sutton breaks-down how you go about satisfying the cravings of this hungry beast.

There’s been a lot of finger-pointing on both sides of the political aisle since Donald Trump became our President-Elect. But as a marketer, I’m more focused on one aspect that hasn’t received the attention it deserves – voter turnout. There are several lessons here; ones that transcend political party affiliations. So, as marketers, let us all take a deep breath and consider these four lessons…

Since I first started learning about marketing, sales, and the entire world of online commerce, I was fascinated by the idea of being able to use the computer to help me save time on as many tasks as possible. At my first real job, I was in charge of the marketing department (just me) of a small family owned business. Like most small businesses, I had a lot of challenges that needed solving, all within a super tight budget and no resources other than my own time.

There have been plenty of things to catch our attention lately. The first 2016 Presidential Debate between the Republican and Democratic Nominees, the last Los Angeles Dodger home broadcast by Vin Scully and the sad passing of Arnold Palmer. All noteworthy on many levels to be sure. But one that may have been overlooked by some was the ending of Charles Osgood’s 22-year tenure as the host of CBS Sunday Morning.