A crisis pr situation strikes. What do you do? Typically, the first thing you’ll want to do is take action. David Oates suggests to first stop and breathe, then follow these three recommendations…
In today’s world, to succeed in content marketing, you must go far beyond your company’s website and blog. Inbound marketers already know the importance of meeting their consumers where they are at… And now, they are doing it with decentralized content. Decentralized content distribution can enhance online visibility and future-proof your business. Learn more with Frank Cowell’s tips.
Inbound marketing is coming out ahead of outbound marketing – inbound marketing is often less expensive and more impactful than outbound. While inbound marketing is at its peak, many businesses still rely on outbound marketing practices. Have you adopted an inbound marketing strategy? Whether you answered “yes” or “no”, Frank Cowell offers surprising trends and three steps to a savvy inbound marketing approach you won’t want to miss…
Whether they like it or not, marketing and sales teams must work together to support the bottomline of their company. An effective way to break down silos between marketing and sales and improve ROI is by creating a service level agreement. SLAs commonly support vendor relationships, but they can enhance in-house activities, too. Frank Cowell outlines how to create a SLA and tips for improving marketing and sales collaboration.
Whether it’s being written in-house or by freelance contributors, content creation is the substance of inbound marketing. In 2016, we saw major shifts in who was creating content for inbound marketing. From routine blog posts to value-added white papers, each piece of content can drive traffic to your website and convert leads. Frank Cowell offers important advice for what to consider when you are looking for a content creator and when it can be beneficial to invest in outside help…
Most companies list ‘Organic SEO’ at the top of their priority list for inbound marketing projects. Today, organic SEO matters more than any other marketing activity, because without visibility, brands cannot expect to earn leads and close deals. Improving your organic SEO does not have to be a shot in the dark… Follow Frank Cowell’s actionable, systematic solutions for boosting your organic SEO and gain online visibility.
Drip marketing is a good way to build relationships with your inbound web leads by leveraging marketing automation technology. In this post, Bill Carr explains drip marketing along with three specific tips and five types of drip marketing campaigns to help you generate more leads.
If you’re a content marketer, no doubt you’ve grappled with the ongoing debate of how long your content should be. In this length-appropriate piece, John Sutton shares his thoughts on ideal content length.
A digital presence can maximize marketing outcomes, but without actual sales from digital marketing activities, your CEO is going to less-than-thrilled. That’s why lead-to-customer conversion must be a top priority for your organization. In fact, 74% of marketing and sales teams focus most of their marketing efforts on converting leads into customers, according to HubSpot’s State of Inbound 2016 report. Check-out our six main findings on lead-to-customer conversion from this informative report.
Some marketing tactics perform better than others do. During the past several years, HubSpot surveyed thousands of small and mid-sized business professionals to find out the state of inbound marketing and sales. This year, the organization’s State of Inbound 2016 report discovered – yet again – that outbound marketing tactics are the most overrated. See what’s in and what’s out. We, also, share tips on how to fix the top four!