Nearly half of all hospitals in the United States are losing money, as indicated by a recent study published in Health Affairs, a struggle that has only been exacerbated by the requirements of value-based care. And, as patients are now responsible for an increasing portion of their finances related to healthcare, decisions are made more selectively regarding where to obtain medical services. This means providers and hospital systems must work even harder to attract — and retain — today’s discerning patient.

That’s where branding comes in.

Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.

It’s open season on millennials at the moment, all over the world. From attempts to blame a Brexit narrative on a nation riven by a generational divide, to Australians in their 20s being told their avocado toast habit is the reason they’re not on the property ladder.

But love them or hate them, to succeed today, your brand needs them.

Picture this… Your company has successfully used inbound marketing tactics to increase traffic to your website. Cool, it’s working!

But, there’s a problem…

Your website has a bunch of visitors, but those visitors are not effectively converting to leads.

They came, they saw, they conquered, and they left your page without giving you their information.

If your only goal is to get eyes on your site, congrats, you’re finished! I’m willing to bet, however, that your organization has a product or service that you want people to buy.

Am I right?

So, how do you get those valuable visitors to cough up their info, thus becoming leads that you can nurture for further contact?

With the age-old principle of reciprocity, of course!

Continue reading to find out how your business can leverage the principle of reciprocity to generate a lot of valuable leads…

Digital Marketing is a lot like football. Football is ultimately a “game of inches” and you must be willing to fight for each and every inch to move forward. Why? Because when you add up all those inches, it’s gonna make the difference between winning or losing.

HubSpot has collected an impressive number of statistics to emphasize how important it is to track digital marketing. As per their stats, 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.

Jaime Nacach outlines 3 best practices for digital marketers to get the most out of their marketing efforts. And, he’s got valuable data and statistics to back them up. Inch by inch, these best practices can exponentially increase the success of your digital marketing campaigns.

For years, digital marketers have been forecasting a shift in buyers’ behaviors and preferences – we’ve learned that buyers’ behaviors and preferences constantly change. To keep up with the constant changes, it’s important to invest the same amount of time understanding the modern buyer as you spend creating your campaigns.

Frank Cowell explores what the State of Inbound 2017 report has to say about the modern buyer and how this information will impact your lead generation…

An effective inbound marketing campaign includes many moving parts. From coordinating assets to managing workflows, there’s nothing worse than a talented team that gets bottlenecked by inefficient project management.

To remedy the headaches inherent to complex project management, the production team at Elevator Agency implemented an Agile Marketing framework. Fortunately, Elevator learned that Agile and Scrum principles support their ability to generate highly qualified leads for their clients.

Check out the 5 ways that Agile Marketing will help the success of your next inbound marketing campaign…

Practice for a crisis? It sounds counterintuitive…Yet, practicing for a crisis could mean the difference between a hiccup and a disaster. Amid the recent controversies that have troubled various political and corporate organizations, it is evident a crisis plan is more than a good idea, it’s necessary!

David Oates offers 4 suggestions for crisis practice… Will you be ready if a crisis hits?

Are you getting the most value from your leads? If your marketing and sales teams are not working together the answer to the aforementioned question is “maybe”, at best. In this post, Jaime Nacach asks you to reconsider your organization’s lead generation strategy: What will marketing and sales alignment achieve for your company? Do you have an efficient marketing automation process? Read on to receive actionable recommendations that will help your organization take lead generation to the next level…