Matt is the President of Brandigo\North America, a brand strategy and market growth firm focused on health technology founded in 1996. Matt’s area of expertise is growing brands and creating exceptional workplace cultures that are driven by strategy. Matt has worked with such organizations as The New England Journal of Medicine, MedAssets, Beacon Partners, Nuance, nThrive, FujiFilm Medical, American Association for the Advancement of Science (AAAS), GE, MediRevv, and Divisio. Matt has been featured in the The Wall Street Journal, Inc. Magazine, FORTUNE Small Business, CMO, Boston Globe, BusinessWeek, Boston Business Journal, and Entrepreneur and received the national “Best Bosses” award from FORTUNE Magazine and Winning Workplaces. Matt has served on the board of directors for the Young Entrepreneurs Organization, Firehouse Center for Arts, CAPA International Education and E3, the global network of agencies based in Belgium of which Brandigo is a member.
Nearly half of all hospitals in the United States are losing money, as indicated by a recent study published in Health Affairs, a struggle that has only been exacerbated by the requirements of value-based care. And, as patients are now responsible for an increasing portion of their finances related to healthcare, decisions are made more selectively regarding where to obtain medical services. This means providers and hospital systems must work even harder to attract — and retain — today’s discerning patient.
That’s where branding comes in.