Matt is the President of Brandigo\North America, a brand strategy and market growth firm focused on health technology founded in 1996. Matt’s area of expertise is growing brands and creating exceptional workplace cultures that are driven by strategy. Matt has worked with such organizations as The New England Journal of Medicine, MedAssets, Beacon Partners, Nuance, nThrive, FujiFilm Medical, American Association for the Advancement of Science (AAAS), GE, MediRevv, and Divisio. Matt has been featured in the The Wall Street Journal, Inc. Magazine, FORTUNE Small Business, CMO, Boston Globe, BusinessWeek, Boston Business Journal, and Entrepreneur and received the national “Best Bosses” award from FORTUNE Magazine and Winning Workplaces. Matt has served on the board of directors for the Young Entrepreneurs Organization, Firehouse Center for Arts, CAPA International Education and E3, the global network of agencies based in Belgium of which Brandigo is a member.
Most of the time, problems and conflicts we encounter in life are down to miscommunication. You said one thing, the person you were talking to interpreted it in a different way to what you intended.
This effect is exacerbated by the way we communicate today. We’re less likely to interact face-to-face, and engage more online; either through social media or written messages. Who has never misinterpreted an instant message, or been on the receiving end of a misinterpretation? It’s embarrassing, or worse, can cause the breakdown of a good relationship, either personal or business.