Picture this… Your company has successfully used inbound marketing tactics to increase traffic to your website. Cool, it’s working!

But, there’s a problem…

Your website has a bunch of visitors, but those visitors are not effectively converting to leads.

They came, they saw, they conquered, and they left your page without giving you their information.

If your only goal is to get eyes on your site, congrats, you’re finished! I’m willing to bet, however, that your organization has a product or service that you want people to buy.

Am I right?

So, how do you get those valuable visitors to cough up their info, thus becoming leads that you can nurture for further contact?

With the age-old principle of reciprocity, of course!

Continue reading to find out how your business can leverage the principle of reciprocity to generate a lot of valuable leads…