Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.
It’s open season on millennials at the moment, all over the world. From attempts to blame a Brexit narrative on a nation riven by a generational divide, to Australians in their 20s being told their avocado toast habit is the reason they’re not on the property ladder.
But love them or hate them, to succeed today, your brand needs them.
Adapting your brand name to fit a new culture can make or break a country’s perception of your company. Recently, Airbnb’s adaptation caused Chinese consumers to scratch their head…Airbnb’s Chinese name had sexual connotations. Avoid a misstep by following John Sutton’s approach to picking the right brand name in China.
If you’re a content marketer, no doubt you’ve grappled with the ongoing debate of how long your content should be. In this length-appropriate piece, John Sutton shares his thoughts on ideal content length.
Today, customers’ relationships with brands have evolved. This isn’t about companies talking at them – it’s a dialogue between buyer and seller. The conversation is taking place online, be it on websites or social media platforms, and is taking place in real time, with customers all over the world. And every brand now has as it’s pet, the content monster. John Sutton breaks-down how you go about satisfying the cravings of this hungry beast.