There’s no real secret to the approaches I offer. Rather, I will try to simplify your use of LinkedIn, and in doing so offer you the chance to engage the system regularly and systematically that will in turn give you a return for the time you invest in it. If done right, this social media platform can not only generate new leads, but also keep you and your brand at the top of mind with existing contacts while also offering great insights into markets and companies.

It’s been entertaining from a PR standpoint to watch both the Republican and Democratic National Conventions, but not for the rhetoric. Instead, I’ve been fascinated about how both camps have responded when the other stumbled. They have been excellent examples of what business should and – more important – should NOT do when a competitor gets embroiled in a controversy.