Practice for a crisis? It sounds counterintuitive…Yet, practicing for a crisis could mean the difference between a hiccup and a disaster. Amid the recent controversies that have troubled various political and corporate organizations, it is evident a crisis plan is more than a good idea, it’s necessary!

David Oates offers 4 suggestions for crisis practice… Will you be ready if a crisis hits?

David Oates attended the U.S. Defense Information School (DINFOS) in the mid-90s, before the proliferation of social media. There, he received a valuable piece of advice: “Don’t say anything you don’t want running on the front page of the New York Times!”. Over 20 years later, David still follows this advice… Today, he applies it to his social media messaging and he encourages you to do the same!

There’s been a lot of finger-pointing on both sides of the political aisle since Donald Trump became our President-Elect. But as a marketer, I’m more focused on one aspect that hasn’t received the attention it deserves – voter turnout. There are several lessons here; ones that transcend political party affiliations. So, as marketers, let us all take a deep breath and consider these four lessons…

There have been plenty of things to catch our attention lately. The first 2016 Presidential Debate between the Republican and Democratic Nominees, the last Los Angeles Dodger home broadcast by Vin Scully and the sad passing of Arnold Palmer. All noteworthy on many levels to be sure. But one that may have been overlooked by some was the ending of Charles Osgood’s 22-year tenure as the host of CBS Sunday Morning.

There’s no real secret to the approaches I offer. Rather, I will try to simplify your use of LinkedIn, and in doing so offer you the chance to engage the system regularly and systematically that will in turn give you a return for the time you invest in it. If done right, this social media platform can not only generate new leads, but also keep you and your brand at the top of mind with existing contacts while also offering great insights into markets and companies.