As a PR person, I’ve had numerous instances where we’ve had a good, newsworthy event in the pipeline, with media slated to attend. We’ve worked our tails off for weeks to work the right angles, and our efforts paid off with considerable interest from a variety of news organizations.
But at the last minute, we got calls from various assignment desks canceling on us, citing the need to cover “breaking news.” Any number of things – natural disasters, multi-car accidents, or a slew of other unforeseen events – can kill your coverage.
It’s enough to drive you crazy, but all does not have to be for naught. You just have to go about event planning the right way and for the right reasons. Here’s how to ensure your event always bears fruit: