I often have to write articles for clients’ bylines. I try my best to write the piece so it can be placed in blogs and trade magazines or used in speeches and advertisements. In return, I don’t seek or receive attribution. Instead, the credit goes to the person who I collaborated on the piece with.

The standard practice of using ghostwriters to create content goes back generations, if not hundreds of years. There’s even talk that William Shakespeare may not have written every work credited to him. Regardless of your views, the art of ghostwriting is a necessity for many organizations whose executives are too busy to craft pieces on their own.

Discovering how to efficiently locate, convert, and retain top customers is critical for any growing company. Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult.

The answer is in delighting your customers by providing them with individual attention. This can be accomplished through live chat sales and customer service. However, a recent Oracle survey noted that only 40 percent of businesses that participated currently employ a live chat platform.

Here are five reasons why your company should use live chat.

Don't Miss Out, Get Inside Now.

Join the Inside the Elevator community and get exclusive access to these member benefits:

  • Next level content
  • Online training events
  • Our private Facebook community
  • And more!

Converting a website visitor into a loyal, high-margin customer requires conversational skills beyond simple grammar and semantics. To be successful, a live chat agent needs to read between the lines, assess the bigger picture of the sales opportunity at hand, hold multiple conversations at once, and respond to their conversation partner with timing, wit, and emotional intuition.

This is changing with the wider adoption of artificial intelligence. Chatbots are becoming the norm for streamlining operations and costs. However, depending entirely on chatbots as brand ambassadors can be risky.

Nearly half of all hospitals in the United States are losing money, as indicated by a recent study published in Health Affairs, a struggle that has only been exacerbated by the requirements of value-based care. And, as patients are now responsible for an increasing portion of their finances related to healthcare, decisions are made more selectively regarding where to obtain medical services. This means providers and hospital systems must work even harder to attract — and retain — today’s discerning patient.

That’s where branding comes in.

Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.

It’s open season on millennials at the moment, all over the world. From attempts to blame a Brexit narrative on a nation riven by a generational divide, to Australians in their 20s being told their avocado toast habit is the reason they’re not on the property ladder.

But love them or hate them, to succeed today, your brand needs them.

Picture this… Your company has successfully used inbound marketing tactics to increase traffic to your website. Cool, it’s working!

But, there’s a problem…

Your website has a bunch of visitors, but those visitors are not effectively converting to leads.

They came, they saw, they conquered, and they left your page without giving you their information.

If your only goal is to get eyes on your site, congrats, you’re finished! I’m willing to bet, however, that your organization has a product or service that you want people to buy.

Am I right?

So, how do you get those valuable visitors to cough up their info, thus becoming leads that you can nurture for further contact?

With the age-old principle of reciprocity, of course!

Continue reading to find out how your business can leverage the principle of reciprocity to generate a lot of valuable leads…

Digital Marketing is a lot like football. Football is ultimately a “game of inches” and you must be willing to fight for each and every inch to move forward. Why? Because when you add up all those inches, it’s gonna make the difference between winning or losing.

HubSpot has collected an impressive number of statistics to emphasize how important it is to track digital marketing. As per their stats, 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.

Jaime Nacach outlines 3 best practices for digital marketers to get the most out of their marketing efforts. And, he’s got valuable data and statistics to back them up. Inch by inch, these best practices can exponentially increase the success of your digital marketing campaigns.

For years, digital marketers have been forecasting a shift in buyers’ behaviors and preferences – we’ve learned that buyers’ behaviors and preferences constantly change. To keep up with the constant changes, it’s important to invest the same amount of time understanding the modern buyer as you spend creating your campaigns.

Frank Cowell explores what the State of Inbound 2017 report has to say about the modern buyer and how this information will impact your lead generation…